Get ready to have your mind played with, Boston. The Museum of Illusions is gearing up to bring its brand of brain-teasing fun to Beantown with a slated opening later this year. According to a recent press release, this will mark the chain's first foray into New England, planting its feet firmly at the Marketplace Center near the historical Faneuil Hall, as corrected by MassLive.
The Museum of Illusions, a name that has become synonymous with experiential attractions, boasts over 45 locations worldwide and is rapidly expanding. The global juggernaut's website claims it's the largest and fastest-growing chain of its kind, a testament to the allure of sensory deception and clever marketing. As an attraction that prides itself on educating and entertaining, this new permanent exhibit is nestled just off Rose Kennedy Greenway and promises to serve up an optical smorgasbord to "entertain, educate and inspire visitors," the museum said in a statement.
For those looking to up their social media game, the museum is primed to be a goldmine of 'Instagrammable' moments, boasting over 60 illusions designed to "trick your senses and challenge your brain." Those chasing the next viral photo op won't be disappointed, with immersive rooms and educational entertainment that aims to captivate visitors across all age brackets. The Boston location's specific opening date in late 2024 remains under wraps, as detailed by the MassLive report.
Rob Cooper, the CEO of LOL Entertainment — the parent company behind Museum of Illusions Boston — is evidently excited about this Northeast venture. "This highly visible location with millions of annual visitors promises an incredible opportunity,” Cooper gushed in a statement. "We are excited to serve the greater Boston area by offering captivating illusions that transcend age, creating unforgettable memories in this rich and storied setting," he added. Indeed, the franchise's rapid expansion is not an illusion, as the museum's own website corroborates, documenting a presence in 25 countries and with 23 other locations planned or already opened in the U.S. and Canada.
Since its inception in Zagreb in 2015, the Museum of Illusions has been a hit among tourists and locals alike, blending entertainment with a pinch of educational content thrown in for good measure. As Boston preps for the influx of optical and mental puzzles, it remains to be seen whether New Englanders will fall under the museum's spell, becoming as enamored as the millions of visitors who have wandered through its halls worldwide. But one thing is for sure - the Museum of Illusions is coming, and it's set to flip Boston's perspective upside down.